CRESTSTRATEGIES

CREST STRATEGIES · STRATEGIC ADVISORY

Perspective.
Precision.
Progress.

Connecting opportunity with execution. We help founders, investors, and leadership teams navigate transactions, strengthen businesses, and pursue their next stage of growth.

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STRATEGY. TRANSACTIONS. GROWTH.BUILT ON AN OPERATOR’S PERSPECTIVE
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THE CREST PERSPECTIVE

Good strategy creates possibility.
Execution creates value.

We bring leadership experience and hands-on operational insight to consequential business decisions. From identifying an acquisition to aligning a business after closing, Crest Strategies connects strategic thinking with the work required to move forward.

01 / OUR EXPERTISE

Built for pivotal moments.

Focused support at the intersection of strategy, transactions, and enterprise growth.

01

Mergers & Acquisitions

Source and assess middle-market opportunities, develop strategic fit, and support negotiations and transaction execution.

  • Deal sourcing & opportunity assessment
  • Buyer and seller advisory
  • Strategic transaction support
02

Corporate Advisory

Work alongside C-suite leadership to identify, develop, and scale drivers of growth, operational performance, and profitability.

  • Growth strategy & market expansion
  • Capital raising strategy
  • Strategic partnerships
03

Post-Merger Integration

Help translate a transaction’s rationale into a practical path for operational alignment, cultural cohesion, and long-term value creation.

  • Integration planning
  • Operational & cultural alignment
  • Execution priorities & coordination

02 / SECTOR PERSPECTIVE

Across industries.
Beyond the obvious.

We bring a cross-sector perspective to the opportunities and challenges facing ambitious organizations.

INDUSTRY FOCUS / HEALTHCARE

Experience where
complexity matters.

Healthcare leadership experience informs our work with businesses pursuing acquisitions, operational improvement, and sustainable growth.

M&A advisoryOperational strategyIntegration

03 / OUR APPROACH

Clear priorities.
Close collaboration.
Purposeful action.

01

Understand the opportunity.

Start with your objectives, operating realities, and the decisions that matter most.

02

Define the path.

Shape a focused strategy around strategic fit, practical priorities, and a clear plan for execution.

03

Work alongside you.

Stay engaged through the details, helping leadership teams turn decisions into coordinated action.

Jack Ayling, Founder and Managing Principal of Crest Strategies

04 / LEADERSHIP

Jack Ayling

Founder & Managing Principal, Crest Strategies

Jack brings over two decades of executive leadership in the healthcare industry, with a track record of driving operational performance, commercial growth, and organizational strategy. Prior to founding Crest Strategies, Jack served as Chief Executive Officer of Crest Orthopedics, where he spearheaded enterprise expansion and operational excellence.

Jack’s leadership expertise spans international market expansion, M&A strategy, post-merger integration, and complex public-sector partnerships. A results-driven executive, he combines deep sector domain knowledge with a focus on cross-functional alignment, strategic alliances, and sustained enterprise value creation across healthcare systems and global markets.

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YOUR NEXT MOVE

Let’s explore
what’s next.

An acquisition. A strategic partnership. A new chapter of growth. Start the conversation with Crest Strategies.